WHAT?
Full product and brand development with UX/UI design introducing the new Caveman app. Caveman is a very customer friendly place serving only healthy, homestyle and affordable food. It's a combination of a restaurant, fun place and study place where you can learn a lot about healthy food and different diets. The only place in Vancouver having their menu available for any diets including KETO, PALEO, VEGAN, GLUTEN FREE. They have 3 different locations featuring The Caveman Café in Tinseltown on West Pender St, Keto Caveman Cafe and Vegan Cave.
WHY?
Caveman is and incresible original project. Nowadays all "heelthy" restaurnats are either too expensive or are branded to be elegant very often overwelhimg. Caveman according to its philosophy is all about the customer. The tone of the brand is friendly and accessible. First time you enter any of caveman restaurants you are feeling great already, and yet you havent' even tried their food.
WHO?
Caveman is a great place for all of those who value a healthy lifestyle and those who want to make a change in their lifes. Caveman introduces to you an affordable menu of homemade, healthy cuisine in the friendly form. Caveman as the only one pllace in Vancouver offers healthy food for any diet protocol.
Caveman website informs customers about upcoming events, showcases top quality, homemade products and explains what Caceman's philosophy and their attitude in making healthy tasty and affordable food just for you. The website allows clients to download the incredible caveman app.
Caveman app is an incredible tool to help you stay fit. It won't only order your favourite food but it's also fully customizable. The quickness's selection icons on top of the main screen can be edited by the user so his/her favourite food is available just in one tap!
The app allows to choose the diet and display food that is only your diet friendly so you don't have to be worried about any unwanted ingredients.
Caveman's business cards are being used also as a loyalty cards. The loyalty program gives caveman's clients every 10th meal for free!
CAVEMAN
OUTDOOR & DIGITAL & PRINT ADVERTISING CAMPAIGN
Outdoor advertising used for rebranding the caveman are located at skytrain stations and the bus stops along the Granville Street in Vancouver. All ads are in humoristic tone using caveman illustrations in the same style as one used in the logo. Location of outdoor ads was determided by the target audience choice of using mainly a transit rather than their own cars. On the bottom of each ad, there are addresses to each of The Caveman restaurants.
DIGITAL ADVERTISING
