WHAT?
Branding and advertising project for F.C. Cristeros with elements of UX/UI design (official Cristeros mobile app). F.C Cristeros is a football club in Poland, playing in the league of veterans (+45 years old). The project is inspired by the Cristero Rebellion that took place in 1926 and lasts until 1929. Also known as La Cristiada, the rebellion raised against the anticlericalism of the Mexican government.
WHY?
The goal of this project is to popularize a team and build a stronger identity among the players and fans. It is designed to communicate the values that are important for the Cristeros Team: Faith, honour and brotherhood.
WHO?
It is targeting Cristeros fans as well as 45+ potential players who share similar values. Thanks to the comprehensive rebranding, the club can expect a big increase in the fan approval rate.
The official F.C. Cristeros crest combines elements that define who Cristeros are. The little football icon in the middle depicts the sport played, held up by the cross which surrounds the Polish flag at the bottom of the crest. The crest is being used for the wayfinding system to help navigate around the stadium.
F.C. Cristeros team bus for away games and sports camps.
2017 represents the year when the club was founded. The 1923 and 1926 are a historical accent to pay a tribute to the Cristero War.
To help stay in touch with Cristeros fans we have developed an F.C. Cristeros mobile app. Thanks to the app, fans can keep track of new events that the club is running, see new offers in the fan store and be in touch with the players. Players can also log in to the app and access their own personalized training plans to get ready and to be in the best shape for the next game.
PUT YOUR
WARFACE ON
OUTDOOR ADVERTISING CAMPAIGN PRESEASON 2021
A creative approach inspired by the Cristero Rebellion. The main goal is to build a stronger identity with the club including fans and players. Simple connotation between soccer pitch as the battle arena and players and fans as warriors. Let's get ready for the battle, let's put your war face on!
