WHAT?
Packaging Design with advertising component for the conceptual vineyard Venom Vineyard from Okanagan Valley in B.C. Canada. This region is a home for Canadian vineyards due to its unique climate and environment.
WHY?
The design problem was to create an original packaging design to differentiate it from the hundreds of other wineries in the area. The solution was to introduce the branding strategy with a spooky design based on the vineyard's name. A secondary goal was to emphasize vineyard's local character introducing three types of venomous animals that could be found in the Okanagan Valley area: Black widow, rattlesnake and northern scorpion.
WHO?
This design will be especially appealing to wine enthusiasts who precious good quality, tasteful wines but also appreciate its branding originality. Because of its characteristic design, this project will be especially appealing to those who have a more liberal approach to a product design.
FACE YOUR FEARS
OUTDOOR ADVERTISING CAMPAIGN
For wine enthusiasts who are interested in product design. Venom Vineayrd unlike other vineyards presents an original approach to its product. Spooky design of the brand plays with the customer's emotions by challenging them to confront their fears. and try this same, yet different wine. Dare you?
